THE HUNTER - RENEGADE (OFFICIAL MUSIC VIDEO)

Spotted A Mistake?

From 2:18 to 2:22 on the draft music video, we have noticed that it doesn't really make sense on how The Hunter ended up right behind the man walking. Noticing it early means that we are able to re-shoot that scene in advance and edit into the music video. What we are going to do is, re- do the high angle shot at 2:18 and we are going to make The Hunter come around the corner so that when watching the final music video, it makes more sense to the audience how The Hunter ended up behind the man.

Filming Stage

We have completed half of the music video and edited it properly, we still have the performance side of the music video to do in the studio that we will use when all members of filming are available. On the draft version of the music video, there are shots of the performance scenes on the storyboard and we have used them in the draft music video so that you have an idea of what the final version will looks like, but it also shows that we know exactly what shots we will use in those scenes. So far the narrative scenes look really good and the visuals really match the tone of our song choice for the video.

THE HUNTER - RENEGADE: MUSIC VIDEO DRAFT 2

The Hunter - Advertisement

THE HUNTER - RENEGADE : MUSIC VIDEO DRAFT 1

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Improved Draft Digipak and Magazine Adverts - Max Sunnar

After gaining feedback, I have made some improvements to my Draft Digipak and Magazine Adverts. I have made some appropriate changes in order to apply a number of appropriate conventions that appear on a Digipak and Magazine Advert.

Digipak Creative Journey - Max Sunnar

The idea started with the group's chosen song name 'The Hunter'.  From this name I thought that I could use something menacing such as predatory animal.

Instantly I thought of the Medallion from the video game Series 'The Witcher' (image 1). Although it was a good picture and idea, I felt it would be too hard to recreate/imitate on my digipak and I would end up with something that looked unprofessional.  However, the colour scheme of image 1 was extremely appealing to me and I felt that I could use it effectively.

I continued to think of things that has a similar colour scheme which I could gain ideas from. The first thing that I thought of was the American Psycho cover (image 2), which incorporated a white, black and red colour scheme.  I liked the fact this cover image used a limited amount of red, but it was effective. The red represented danger, violence and aggression which suited my vision well. I continued to look at other movies that adopted a similar colour scheme, in which case I found the cover for the movie Seven (image 3).

In addition to the Blu-Ray cover for the film, the poster (image 4) was very inspirational to the creation of my digipak. It involves a tattered, old and creepy look which I liked very much. Immediately, I knew that I would try to adopt this style onto my design.

From Image 4, the development from this poster went nowhere and therefore I had to find something else to take inspirations from.

Image 5 is the cover of Robert Graysmith's novel, Zodiac. It is one of my favourite books and just happened to follow a similar colour scheme to previous images. However, this was not the reason I looked to this book for inspiration.  The old aspect that was found from the Seven poster (Image 4) was something that I wanted to emphasise more research onto. In the novel/ movie a frequent occurrence of mysterious symbols (Image 7) is relevant throughout. This gave me the idea of having similar symbols being at the forefront of my digipak.

This idea was scrapped as I wanted something that could relate to the album/song name to be present on my design.

After looking at Zodiac, I remembered a film called Prisoners (images 8-9), which similarly to Zodiac, stared actor, Jake Gyllenhaal. Prisoners is a movie which, like Zodiac has a mysterious feel to it. Once looking into Prisoners, I saw a frequent theme of mazes occurring. The use of mazes interested me and looked very appealing on the cover and poster for the movie.  When thinking about mazes in movies while looking at Prisoners I also thought of the movie Inception (Image 10). 

Before going any further, I decided to research into mazes further to see if I could link them with my album in any way. I came across the Greek Mythological Story called the Labyrinth (Images 11-13).  In this story, The Labyrinth, an elaborate structure designed and built by legendary artificer Daedalus for King Minos Its function was to hold the Minotaur (Image 14) eventually hunted down in the maze by the hero, Theseus.  I felt this was a good use of symbolism to compare the characters in the mythological tale and the album. 

Image 15 is first practice attempt that I created to see if using the maze would look good on at final piece and the main aspect of my digipak. Along with this I began searching for more album covers that used a maze as their main feature. First I found a Pink Floyd album -Labyrinth which provided a square maze look. I felt this looked better on an album than the circular one that I had created and decided that I would use a square maze rather than the circular ones that I had researched prior. 

I then found a greatest hit by Maze ft. Frankie Beverly cover (Image 17) which used bordered of the maze aspect into the middle of the page, and left whitespace free on the outside. This look appealed to me greatly and reminded me of a number of modern day albums that have include this style of artwork on their albums also (images 18-22). 

After looking at different albums that's artwork was minimized into the middle of the design, I decided that this would be something that could be used on my digipak.

Image 22 is an album cover that I used when analysing a number of various digipaks. The gold border on this design is something that I liked. I thought that a mixture of worn out and neat aspects could complement the digipak nicely. It's border also helps the artwork it holds stand out far more effectively.

After the substantial research that I completed, I was able to implement a number of various ideas from parts of them to create my digipak design (Image 23).  The design includes the maze elements I researched thoroughly (Images 8-17) as well as the attractive and violent colour scheme of Black and red (Images 1-6).  My design also confines its primary artwork in the centre of the page and uses a red border around it, making the artwork look more appealing and stand out.  I also used the idea of implementing a worn, old and mysterious look and feel to my design (Images 3,4,7,18,19,20), by adding noise and scratches to my digipak.

Draft Digipak and Magazine Adverts - Max

IMPORTANT INFORMATION: For an unknown reason, some of the images below may NOT appear on certain browsers (Typically Google Chrome). If the images do not appear, try a different web browser. Internet Explorer usually works. 

 This was my initial Magazine Advert design. After gain feedback, I was asked to try to implement  photography into my design and from here I created a number of alternative designs that used photography in some aspect. I created four magazine adverts in total.

This is the design that I have decided to submit as my draft Magazine Advert. 

The Hunter - Storyboard Animatic

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This is an animatic version of our storyboard. This animatic provides a visual representation of how our music video will go and how it will be edited.  From the creation of this animatic storyboard, we have been able to learn how we are going to structure our video. In addition, this has provided us with experience on how to use editing software effectively and efficiently.  Because of this experience, it has been able to provide us with the knowledge of the editing software we used (Adobe Premium Pro CS6).  

David Fincher - Inspiration and Ideas (Se7en, Zodiac, Gone Girl, Panic Room)

After looking at the Robert Graysmith Book 'Zodiac' is had a look at the movie adaptation as well as a number of David Fincher films. Movies by Director David Fincher have had a huge influence on our ideas and the feeling we want to portray in our video. The thriller feel and look of these poster portray our vision well, especially though their colour scheme.  Two of these films (Se7en and Zodiac) involve a mystery of a killer.

Time to Dance - The Shoes (Music Video Inspiration)

Time to Dance is a video which we gained objective for our music video's narrative. It provides a creepy tone of someone that clearly holds a grudge. The violence narrative aspects are great, however it was the conflicting feeling of the video and the music which attracted us the most. 

From the video, we gained the idea of having a murder narrative too. It was something that fit with our song choice well and could suit our genre too. 

The Witcher 3 : Wild Hunt Inspiration

After deciding on our song choice we went out looking for inspiration. My immediate thought was the look of the Witcher Medallion from the Witcher game series.  This medallion looks menacing, violent and aggressive, which would suit the overall theme of our video and song.  The main aspect that I like from this is how the colour scheme suits each other. I like the use of black with light uses of red, which really stands out.