During the creative process of our project, my group and I
received a wide variety of feedback on our music video, digipaks and posters
during their different stages of production. The feedback that we received came
from wide range of audiences, specifically punk music fans as that was our
target audience. The constrictive and critical feedback that both my group and
I received on our music video and individual pieces of work helped greatly with
making changes and improvements to our work. The feedback that was gained
overall helped my group and I to create the best possible media products of our
ability.
Verbal feedback was one of the key categories of comments that we
received. After handing in our initial music video draft and talked through our
storyboard, we were given verbal feedback from our teacher that our ending
needed to have more of a twist and be more unique. After this we came up with
several ideas. Some of these ideas were; having the hunter kill the victim,
then for the hunter to unmask himself revealing the face of the victim and the
hunter would show up at the band studio and burst in on the band performing and
cut to a shot of the musicians looking up in fear. We eventually came to a
final decision that ultimately made our music video more appealing; enhance the
horror/shocking theme we were trying to apply making a better music video more
suitable for our genre.
One of the main methods of feedback that we received was digital.
The music video was posted in our Media Project group chat which included all
the members whom had helped with filming the video. The feedback that we gained
was overwhelmingly positive. Kieran Goodson whom was our drummer in the music
video was a fan of the song and was happy to help us with filming it. After
watching the video, he gave us great positive feedback. Being someone of our
target audience, this was pleasing as it showed that the steps we took to make
our video genre specific and match our target audiences was effective.
Furthermore, another member of the group chat, Sam Wells, whom is not a fan of
our target genre was also positive in his feedback. Despite not liking the
genre very much, he was impressed with the video and it kept him engaged from
start to finish. This was positive for us as despite us having a specific
target audience, we wanted other people who may stumble across the video to
also like it to widen our coverage of views as well as attract new fans.
After handing in my first draft of the digipak and poster, I
received a copy of my work back with written comments telling me what I should
consider changing and improving upon. Some of these comments were big impactors
on how my final drafts for my ancillary texts came out. Some of these
comments/improvements were too; make the rise records logo smaller on my back
panel and make the one on the spine slightly bigger; include an album code on
the digipaks spine; and the biggest piece of feedback being consider changing
my image on the cover of the digipak and poster as they were potentially overly
violent. This comment made me think quite a bit about changing my plan and I
initially didn’t understand why it was recommended for me to change it, however
after considering it more I released from a marketing perspective that it made
sense to change it. This comment from my teacher helped me to create a better
and more effective digipak.
I also received comments from my peers on the first and final
draft of my digipak and posters. I asked for my peers to judge my digipak on
their own opinions and give me their thoughts. One commenter, James Tagger whom
isn’t a fan of the genre was positive in his feedback saying that he liked the
direct approach and link that I had taken with my digipak and poster. He also
gave me some constructive criticism being perhaps including a band photo on my
digipak as well as making the text on my advertisement poster larger making it
stand out more to audiences. I acknowledged both these comments and made the
changes which I believe created a much better digipak representing my group
renegade effectively as well as market better towards my target audience.