Evaluation 1

Problems whilst filming

During our 5 hour filming session at Pirate studios, we had a couple of issues whilst trying to film. although the lighting provided was unique and interesting, its distribution was limited leaving some parts of the studio noticeably darker than others. for example the our drummer wasn't exposed to as much light as the signer and guitarist. to tackle this issue we all brought a multitude of different torches and lamps to try and neutralist the issue. it some aspects it worked but when watching or video back it still had room for improvement. However the grey scale effect that runs throughout our video helps to mask the lighting issue making it almost unnoticeable. Further more, whilst filming within close proximity of the drummer, we experienced a problem with the camera shaking for the vibrations of the drumming. To counteract this, each of us would alternate in cupping the cameras sides to hold it steady whilst we filmed. This method worked ultimately giving us a number of good shots that are being used in our final draft. Finally, due to the size of the room, we were limited for space and whilst filming. We had to be cautious about any of our equipment and belongings getting in the frames which proved to be a pain as it sometimes would limit the types of angles shots we wanted. to conclude, our filming session was a great success and the issue we encountered were minor and manageable not majorly disrupting the music video's process.

Magazine Advertisement Poster Analysis - Max Sunnar

Digipak Analysis - Max Sunnar

Poster Analysis - Sahil

Digipak Analysis - Sahil

Analysis Of Posters

These three pictures are my analysis of the three posters that match the  Digipaks that I have analysed. I have found something which they all have in common with the Digipaks, they all use the same image as the album covers and they are all fairly minimalistic and this is the sort of look that I will want my Digipak and poster to have, I want them to connote with each other because I feel that the consistency of having the same image and text font is key for the audience to remember and recognise the album, poster and the band as a whole.

Extra Analysis Of Digipak Colour Palettes.

Breaking benjamin colour palette from rayansolanki

Imagine dragons colour palette from rayansolanki

Evanescence colour palette from rayansolanki

Analysis Of Digipak.

Music Video Analysis - Jay Franks

Video killed the radio star booklet - Jay Franks from JayFranks

Music Video Analysis - Rayan Solanki

Music video analysis (using andrew goodwin, from rayansolanki

Music Video Analysis - Max Sunnar

Music Video Analysis

 

The music video for The Shoes song, time to dance,  demonstrates genre characteristics. The Shoes are an electronic band that create dance music. The music video features scenes where it demonstrates genre characteristics. These scenes include a night club scene which has a elongated beeping sound that features for a number of seconds, trying to emulate what is going through the head of the killer In the night club, it also has an opening scene of a young couple dancing around their friend before he murders them and also strobe lighting. In scenes where the killer is casing down victims or is about to kill someone, the editing quickens which is genre specific as flashing editing and fast paced editing represents the intensity of dance music.  The video also shows a relationship between the lyrics and the visuals. For example in the middle of the song, the killer is walking through a night club in slow motion with a still facial expression which indicates the current mood/emotions of the killer. The Shoes are not a recognisable brand but the actor, Jake Gyllenhaal is. It is perhaps evident that the record label has stepped in and demanded that they find a more recognisable start to feature in the music videos as more fans are likely to look and share it increasing the profit margins.  The music video features a number of intertextual references. In particular, references to the movie American Psycho. For example there is a mid shit of Jake haking away at a person, which is similar to what Christian bales character does in the movie. This video is a story based narrative as it follows the journey of a serial killer in a non linear format.

The music video for the song Control, written and performed by chase and status ft. The slaves demonstrates genre characteristics. The abundant use of fast paced editing suits the electronic music that the band creates. The music video doesn’t have a direct relationship between the lyrics and the visuals as the video more expresses the lyrics threw the performance based video. The intensity and  aggression that is being performed about is emphasised between the hostility between rioters and police. The demands of the record label will include the need of lots of close ups of the artist. This is to focus the audience on the main star and promote their image.

 

 

The turn down for what music video performed by DJ Snake and Lil John demonstrates genre specific characteristics. The intense uncontrollable dancing is representative of the rave/party song that it is. It also features an increasing number of people dancing together further representing the dance genre of music as its often performed either together or item company. The relationship between lyrics and visuals is present within the music video.  The words “turn down for what” are a rebellious term questioning authority and instruction. This is represents threw the over the top erratic behaviour of the people featured in the music video and their not caring for the environment and people around them. also the fact that on each chorus, they break down a floor literally represents the word down in the song. Furthermore, there is a big relationship between the music and the visuals. The most noticeable one being as there is a build up to the drop of the chorus, the people begin to lose control and then when the beat drops there is a lot of destruction caused connoting the crazy and passionate/over the top “dancing” associated with dance music. The is quite a bit of sexual referencing in the video which most definitely have either raised eyebrows and brought attention to the video, which may have been a demand from the record label in order to promote the song more.